The Internet Business Marketing Strategy That Always Works

When it comes to internet business marketing, creating your own affiliate program is one of the best things that you can do online. Why? Well because it enables you to generate income passively through the efforts of other people.

And that is a highly desirable thing.

But it is not only an affiliate program that can enable you to leverage the efforts of other people. There are other ways. And the good news is that we will look at one of those methods in this article. It is a proven and time tested method that has made many internet marketing businesses very successful.

And best of all, it FREE. At least for the most part.

I am talking about viral marketing using short reports. It is one of the best and easiest internet business marketing methods you can use to promote ANY product on the internet. All the most successful internet business owners use it. From Dan Kennedy to Frank Kern to Mike Filsaime.

Even major online companies like Clickbank (the largest retailer of digital products) and Amazon use this method.

So if it is good enough for them, considering the fact that they spend millions of dollars researching what works and what doesn’t, then you can bet your house that it is good enough for you too.

Now, before we get into the specifics of marketing with short reports, let us consider why using them is such a powerful internet business marketing strategy.

The reason why they are so effective is because they provide the means by which you can convert a cold unfriendly prospect into a warm, open to buy prospect BEFORE you attempt to sell anything.

For example, if you sell weight loss products, it will drastically improve your sales if you give away a free report that gives people a taste of some of the best tips that you have to offer. Doing this will cause them to think, “if she is giving away such insightful practical information, how much more valuable is what she is selling?! I have to get it right now.”

This process of warming up your prospects is called preselling and it can double or even triple your sales because now you are selling to people who want to buy.

So how can you use this internet business marketing strategy in your online business?

Well, what you need to do is to create a short report that is no more than 20 pages long that educates people about a specific subject.

So if your online business is about teaching people how to create videos that sell, you can create a short report that provides a few key tips on how to make your prospects current videos more effective.

Your report should provide information that blows readers away but leaves them wanting more. You can then include a link to your website at the end of the report so that readers can visit it if they want to learn more.

Preferably, the link should be to your lead capture page so that you can collect email addresses and build your list. Why? Because marketing to your own list of prospects is the most effective internet business marketing strategy BY FAR.

Aweber, the internet’s foremost authority on email marketing, reports that for every US$1 marketers spend on marketing to their own list, they make about US$40. So build your own list.

After you create your short enticing report, offer it to complementary online businesses to give it away to their lists for free. But how do you motivate them to do this? The best way is to make the report rebrandable.

In other words, you can use software called Viral PDF to make certain links in your report replaceable. So for example, let us imagine you have created a report on video marketing. You would probably have put your domain name on the first page of that report in order to build your list.

Well, if you use Viral PDF you could make that link replaceable with someone else’s link even if your report is in PDF format. In other words, the complementary business that you allow to distribute your report could replace your domain name with theirs.

That would provide them with a HUGE incentive to give your report away to as many people as possible. After all, they would be marketing their own business.

But how would YOU benefit from such a report? Well, the other business would like you more. No, seriously :-). 

You would benefit because you would strategically include other links in your PDF report that other people could not replace.

For example, all the links in the main content of the report could point to YOUR lead capture page and be irreplaceable. It is very easy to do this using Viral PDF. Just let it know which links you want to be rebrandable and which ones should remain as is.

In the above example, the other business would have their link on the first page, before the beginning of the main content. That page could say something like, “Hot Response Video Marketing is proudly brought to you by otherbusiness.com”.  Your links would then feature throughout the rest of the content.

On the other hand, some internet marketers like to have their link on the first page and then allow other people to replace the rest of the links in the report. It is just a matter of testing to see which one works best for you in your particular situation.

When you discover what is best for you, then you can really start to harness the power of this free but seriously effective internet business marketing strategy.

So get started as soon as possible. I highly recommend it, especially if you are working on a budget. Best of all it takes only one day to create a short report. Two days maximum if you are just starting out.

So get started right NOW!

To Your Success

Bruce

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