Kindle publishing has recently become one of the most profitable and rewarding things internet marketers can do online. With ebook sales shooting up dramatically every year, NOW is clearly the time for you to grab your fair share of the gigantic barrel of profits.
So in this article you will discover 5 key steps to succeeding on Kindle. Don’t worry if you think you can’t write an ebook or if you already have an ebook and have made no sales whatsoever. This article will reveal a clear path that anyone can follow to become a successful ebook seller on Kindle.
Let’s get into the 5 key steps, shall we.
1. It obviously won’t come as a surprise to you that the first thing you need in order to be a successful Kindle publisher is an ebook! But this is the biggest hurdle that most people face when attempting to become a Kindle publisher.
Most people believe that they can’t write an ebook. They think about the enormity of the task that lies ahead and become overwhelmed. Staring at a blank page doesn’t help their cause either. I’ve been there so I understand how hard it can be to simply get started.
But the real truth of the matter is that getting started does not have to be hard. One of the easiest ways to get started quickly is to draw inspiration from other written materials.
So if you have a number of blog posts, private label rights products (plr), resale rights products or transcripts of presentations you have done in the past, you could gather ideas for your ebook from them.
If you are a complete newbie and are just starting out online, then your only options are probably to buy resale rights products and/or plr products. Preferably plr products.
For example, if you want to write an ebook about weight loss, you could buy a couple of plr weight loss ebooks and search them for ideas that you can base your own ebook on. You could pick a few sections from each ebook and expand in detail on the points made in those sections.
Doing this would enable you to have an ebook very very quickly. So now that you know how to quickly write an ebook, let’s look at how to market the finished product.
2. The best thing to do when selling an ebook on Kindle is to aim to be a best seller. The beautiful thing about Amazon (of which Kindle is a small part), is that they update their sales numbers on an hourly basis.
This makes it possible for you to become a best seller by sending a huge amount of traffic to your ebook within a short space of time. And the beautiful thing is that even if you don’t become an overall best seller, you can still become a best seller in your specific niche.
But of course achieving this is no small feat. So the question is how do you do it? How do you get a huge amount of people to buy your ebook in a short period of time?
Well, one of the best ways is to create a special bonus package that you can make available to people who purchase your ebook during a certain period of time. So for example, you could offer to give a bonus package of several related ebooks to people who buy your ebook between the 20th and the 23rd of October.
Doing this will cause several people to buy your ebook within a short period of time. But the question that remains begging is where will you get these bonuses from? The answer is from your joint venture partners.
You see, in order for you to get a huge amount of people to buy your Kindle ebook, you will need to collaborate with other marketers (joint venture partners). It will be quite difficult to do it on your own although it’s certainly possible.
So you will need to find joint venture partners. Will get into how to do that shortly. But for now, you may be wondering why your joint venture partners would provide you with bonuses for your ebook.
You may be surprised to find out that many people will gladly “bonus up” your ebook. They will do this because it will enable them to get free publicity for their own products and services.
For example if one of your joint venture partners provides his own ebook, piece of software or full fledge course, he or she will gain 100% free publicity because all the people who buy your ebook will see his product as well. If not all of them, most will.
This will enable that joint venture partner to build trust and credibility in the eyes of your ebook buyers. And the wonderful thing about that is some of them will eventually decide to buy his or her other products and/or services.
3. The question that follows is where do you find these joint venture partners? Well the first place to start is on Amazon Kindle itself! Simply search for other authors in your niche and contact them to offer them an opportunity to collaborate with you.
You will find that some of these authors have got their own lists of customers and prospects and will be more than willing to promote your ebook to those people.
Remember, if they provide a bonus, they will gain free exposure to customers and prospects on other author’s lists. Let them know this. The more you demonstrate what’s in it for the other author, the more likely they will be to collaborate with you.
You can also find Joint venture partners on Clickbank.com. This is one of the largest retailers of ebooks online. So you will most probably be able to find other ebook marketers here. Like with the Amazon authors, some of these authors will have their own mailing lists and will be able and willing to promote your ebook to their own list in exchange for free publicity.
Last but obviously not least, you can find joint venture partners by searching on Google. What you need to do here is to search using keywords that you know your book buyers will probably use to find solutions to their problems.
You can use the free Google research tool to find out what search terms your potential buyers are using. If you search using those keywords, you will discover which websites in your niche receive most of the traffic that consists of your potential buyers.
You can then contact the owners of these websites and offer to collaborate with them. These 3 strategies will help you find more than enough joint venture partners to collaborate with.
The key is to let them know when you plan to do the big promotion of your Kindle ebook so that they can only promote it during that period. You will then need to create a download page where all the bonuses will be available for that short period of time.
You don’t need to worry about your joint venture partners promoting your ebook before the date you specify. They won’t do that because they will want all the people from all your other partners’ lists who visit the download page to download their special bonus.
And of course most of your partners will be ethical people, unless you operate in one of those niches where there are many cut throats.
4. Ok, so now that you know how to send a huge amount of traffic to your Kindle ebook within a short period of time, the next question is how do you price it for maximum sales?
The best way to do this is to find out how much the best selling ebooks in your niche are selling for and then to sell your ebook at the same price. Most likely, the best sellers will vary in price. But their prices will fall within a certain range.
So for example, you may find that their prices range from $9.99 to $14.99. Once you figure out the price range, price your ebook on the lower end of that range. Why, because that will help you make a lot of sells quickly and become a best seller.
It will also help you build a huge list of customers faster. If you want to put your list building on steroids, go a step further and offer your Kindle ebook for free for a period of 5 days. Amazon allows you to offer your ebook for free for 5 days every 90 days.
On one of the first pages, offer people a chance to join your list. Offer them a huge incentive, such as another free ebook or plr course. If you do this, you will find that several people will take up your offer and join your list. You will build your list really quickly if you do this because more people will download your ebook when it's free than when they have to spend money.
You will then be able to offer the people on your list other products and/or services in the future. Only this time, they will pay for them. And many will gladly do so after tasting some of your stuff for free.
5. Lastly, you need to format your Kindle ebook correctly in order to provide your customers with a pleasant experience when they read it. Fortunately, this is a very easy task because Amazon itself has a variety of tools that you can use for formatting.
For example, it has the MobiPocket Creator tool which you can use to transform your html, Word or PDF document into a properly formatted Kindle ebook. Sometimes, there may be a few things you need to do manually, but it will do most of the work for you.
For Mac or Linux users, Amazon provides a tool called KindleGen. It allows you to turn your html document into a Kindle ebook.
So there you go! You now know the 5 key steps to successfully selling your ebook on Kindle. What you need to do now is to get started as soon as possible with writing your ebook. Start before you lose motivation and start to procrastinate again!
Few strategies are as rewarding as selling ebooks on Kindle. If you become a best seller, which is very possible because of the Amazon ranking system we looked at earlier, you will get to keep that title forever. It will open doors for you where previously none existed.
It will also help you build your list faster. Just remember to create some pre launch buzz about your ebook before the big promotion. You can do that using press releases from prweb.com, telling your social networks and posting videos on YouTube. You could also ask your joint venture partners to do the same.
This will go a long way in helping you successfully publish your ebook on Kindle.
I wish you all the best!
To Your Success,
Bruce
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